Here's a snippet:
When it comes to beta testing, unfortunately, many developers release the app to their testers and then just sit back and hope for feedback. In many scenarios just hoping for feedback isn’t sufficient and so to ensure you're getting both the most feedback possible and the test coverage you would like it is important to be proactive about capturing feedback and monitoring what the testers are doing.
Read the whole thing at: http://blogs.msdn.com/b/mvpawardprogram/archive/2015/09/22/using-application-insights-to-improve-mobile-beta-testing.aspx
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