don't make roadmaps / projections
Red flag words: need, can't easy, everyone, nobody
Interruption is the enemy of productivity
Give things away - educating as marketing
- why are we doing this?
- what problem are we solving?
- Is this actually useful?
- Are we adding value?
- Will this change behaviour?
- Is there an easier way?
Give up on hard problems
Curate your product
persona = abstraction ? - get to the real people
customer experience defines the project
cashflow will follow integrity?
keep track of what is important today
give away enough for free to get a good feel of a product and encourage them to want to pay